Lumi Health

Illuminating the Path

Lumi is a carrier-screening service for prospective parents, built from the ground up to offer clarity and guidance during the family-planning journey.

This project involved a total brand architecture - encompassing naming, identity, and physical packaging design. By moving away from clinical, cold aesthetics in favour of a light, friendly and minimalist visual language, Lumi was positioned as both a fresh and established voice in the medical space. The result is an integrated identity that feels as supportive as it is professional.